For the expansion of my essay I would like to work on my Essay #1: critical reading of advertising, where I wrote about Men's Men and Women's Women by Seven Craig. I would like to bring in a commercial made by FIFA that was more directed towards women then it was directed towards men. This can be a bit of a challenge because most FIFA commercials are directed towards men. If I do find one I would like to compare both commercials. If that does not work I can also find a commercial for all 4 kinds of commercials he speaks about in his article, if I do that I would have to look at all types of sports not just FIFA. I will try to explain each concept and incorporate what Craig tried to explain in his article as well.
Along with this I will use the key words: men's commercials, Women's commercials, sexuality, masculinity, famine, society expectations of women, expectations of men.
